CMG Strategy Consulting


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We are a student organization at UC Berkeley that provides pro-bono services to Fortune 500 companies and fast growing startups in the Bay Area. Our team members have diverse backgrounds and we know how to deliver quality research and strategy recommendations from miles away.

Our Ideology

01

Commitment to
Excellence

Commitment to
Excellence

We consistently drive our project managers and analysts to think of ways to exceed expectations.

02

Unconditional
Support

Unconditional
Support

We want to be more than an organization, we want to be a support network members can depend on.

03

Long-term
Investment

Long-term
Investment

We seek to create a community that extends beyond the college experience, resulting in continued mentorship.

Services

Marketing Research

    Marketing Forecasts
    Trend Analysis
    Benchmarking
    Data Analysis

Implementation Design

    Business Processes
    Cost/Benefit Analysis
    Risk Management
    Value Proposition

Strategy & Operation

    Brand Strategy
    Marketing Campaign
    Pricing Strategy
    Product Launches

Competitive Analysis

    Industry Research
    Market Segmentation
    Market Opportunity
    Strategy Analysis

Product Management

    A/B Testing
    Optimization
    Prototyping
    Project Scoping

User Research

    Insight Analytics
    UI/UX Design
    Product Strategy
    Metric Tracking

About

Our Mission

Designing, Developing, and
Innovating for tech companies.

We bring fresh perspectives, unique ideas and detailed user research to the table. We want to allow students to collaborate and gain real world experiences through working with professionals.

Our Trade

The CMG approach: CMG understands that the client is always our first priority. Our team members are selectively handpicked and trained with the expertise surrounding your specific project. CMG dives directly into our client’s business challenges and believes in making a true difference in all our projects.

CMG undertakes 3 projects each semester and each project consists of two project managers along with four to five analysts, one senior analyst and two project advisors

The Count

We have spent various amounts of time on activities. Oh and we like coffee and hanging out with each other.

1

Semesters

1 +

Completed Projects

1

Members

1+

Cups of coffee

Work

We do awesome stuff, and yeah. Check out some of our previous projects!

1
Product Product feature development
using market segmentation data
of android and iphone users
1
Analytics Demographic analysis in the US
to enhance inclusiveness in
low-income communities
1
Strategy Opportunity identification to strengthen
UberPool's functionality and brand
on social structures
1
Product Competitive analysis to pinpoint
opportunities for new product
features for expansion
1
Strategy Scope and design different
partnerships for the new
B2B product line
1
Analytics Analysis of multiple industries and
market exploration to expand
different salesforce solutions
1
Product Development of new product
ideas to locally connect selling
and buying communities offline
1
Strategy Ad monetization strategies
based on user research and
market landscape
1
Strategy Expansion of the online community
through promotion strategies and
targeting advertising
1
Strategy Competitive analysis and trend
breakdown to get and retain
male users on the platform
1
Analytics Industry analysis to design business
integration framework for
B2B solutions
1
Strategy Market research and brand evaluation
to enhance engagement rates
with connected travelers
1
Strategy Collaboration with multiple teams
to attract new & younger demographic
for TwitchCon 2015
1
Product Prototype of mobile app product
feature that simplifies the trip
creation process based on events
1
Analytics Retention trend analysis to
breakdown how "buzz" works
around a newly launched product
1
Analytics Market Landscaping to find avenues
of B2C product expansion,
specifically college campuses
1
Analytics Analysis on most effective methods
for lead generation that develops
into client deals
1
Analytics Data analysis on social media
platforms to increase engagement
and conversion rates

Leadership

Megan Lew

President

1 Member

Sony Theakanath

VP of Operations

2 Member

Bryan Silfanus

External VP

3 Member

Chris Zhang

Internal VP

4 Member

Jasmine Hsu

VP of Projects

4 Member

Tiffany Zhang

VP of Projects

4 Member

Alex Gao

Project Manager

4 Member

Jasmine Li

Project Manager

4 Member

Kelly Young

Project Manager

4 Member

Michelle Huang

Project Manager

4 Member

Aidan O'Connor

Project Manager

4 Member

Yongsoo Kim

Project Manager

4 Member
Leadership

Above is our Fall 2017 Leadership Board.

Our members are diverse in their undergraduate majors, industry interests, and experience levels, but we all share core qualities of the insatiable hunger to learn, relentless self-motivation, and the ability to think both analytically and creatively when tackling high impact problems.

Mentorship

The leadership team and the alumni make sure each analyst gets proper mentorship and training throughout the semester. They give career workshops, advices and technical skill training to analysts of all backgrounds.

Alumni

Here are some of our recent alumni and their internships / full time positions.

Paul Jeon

1 Member

LinkedIn

Alton Lin

1 Member

LinkedIn

Jackie Kim

1 Member

Sony Playstation

Sophie Wan

1 Member

ZS Associates

Austin Chen

1 Member

Apple

David Li

1 Member

Google

Alina Ha

1 Member

Salesforce

Hannah Choi

1 Member

Uber

Monica Choy

1 Member

Autodesk

Eunice Ahn

1 Member

Deloitte

Mitchell Quon

1 Member

Deloitte Consulting

Nina Tian

1 Member

Pandora

Jessie Yen

1 Member

Deloitte Consulting

Will Chu

1 Member

Cornerstone

Angela Tang

1 Member

Pinger